House of Research αβζ studio Discuss a brief

Industry intelligence & strategic pricing-analytics

Research you can rely on, and analysis you can defend.

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House of Research is built to partner with organisations that are:

  1. 01Stepping into new sectors
  2. 02Solving existing sector dilemmas
  3. 03Understanding volatile market dynamics
  4. 04Becoming a thought leader

Services

Two streams. Evidence for the decisions you have to make, and prices you can put your name to.

Research

Industry, sector and labour market research

Where your next market is, whether the one you are in is working, and the economic and workforce forces shaping both. The evidence you need before you commit resources, not after.

  • Sector growth strategy
  • Sector risk and opportunity analysis
  • Contract performance analysis
  • Competitor mapping
  • Labour market, wage and skills trends
  • Macroeconomic outlooks and sector commentary

Strategic Pricing-Analytics

Tender, contract and benchmark pricing

Every price built twice. Current rates sourced from subcontractors and suppliers, so it reflects what the work costs in today's market, then a bottom-up model costing labour, materials and management from first principles. Reconciling the two gives a price you can defend line by line.

  • Hard FM and soft FM tender pricing
  • Contract pricing analysis
  • Sector price benchmark analysis
  • Supply-chain market pricing
  • Bottom-up cost models
  • Evidence pack with named quotes
  • Bid-fit assessment

Research-grade rigour

Deep sector analysis and validated data. Every assumption is tested and every finding checked before it reaches you. Insight built to support a decision, not to sit on a shelf.

Transparent pricing

Every estimate shows its sources, including quotes from named subcontractors for the relevant scope. You can see, test and trust the basis of every bid rather than taking the number on faith.

Bid-fit assessment

An optional first step. Before pricing a tender, we check it matches your capability, capacity and strategic direction, so your effort goes into the work you are best placed to win and deliver.

Method

Creating value through a comprehensive analytical approach.

Research and pricing run the same four stages, and you see the working at each one rather than a result at the end.

  1. 01

    Scope the decision

    What the work has to support, who will challenge it, and the precision that actually warrants. Over-engineering an analysis is as costly as under-doing it.

  2. 02

    Fix the basis

    Sources, assumptions, inclusions and exclusions agreed and written down before analysis starts, so the scope of the answer is never in dispute later.

  3. 03

    Build it twice, then reconcile

    Research findings are tested against independent evidence and a deliberate search for the result that would contradict them. Prices are built two ways, from market rates and from the ground up, then reconciled. Where two methods disagree, that gap is information worth understanding.

  4. 04

    Hand it over

    A documented deliverable with the model, the sources and the limitations attached, and for pricing work the evidence pack behind every rate. You can defend it without me in the room.

About

A research practice, run by a researcher.

House of Research is the independent practice of Sinem Celik, based in Melbourne, working across industry and sector intelligence and strategic pricing-analytics for Australian and New Zealand markets.

The practice runs two streams. Research covers industry, sector and labour market research, with thought leadership papers and briefings built on it. Strategic Pricing-Analytics covers tender, contract and benchmark pricing, built two ways and reconciled so the number holds under evaluation.

Much of the work is quantitative: modelling, benchmarking, estimation. But the useful part is rarely the arithmetic. It is knowing which comparison is fair, which data source is load-bearing, and where an apparently precise figure is resting on an assumption nobody has examined.

That discipline comes from a doctorate in investment modelling and from teaching the subject at university level, then applying it in commercial research and pricing.

We partner with hard and soft facility management providers across Australia and New Zealand. Smaller, well-scoped briefs are welcome. A defensible answer to a narrow question is often worth more than a broad report nobody reads.

Principal Sinem Celik, PhD
Streams Research · Strategic Pricing-Analytics
Markets Australia and New Zealand
Based Melbourne, Victoria
Engagement Fixed-scope projects, retainers, independent review
Published research Research projects

Contact

Tell me what the number has to prove.

Enquiries are treated as confidential. Expect a reply within two business days.

If you would rather just write, or send a scope document across, email is fine.

[email protected]

Initial conversations are free and genuinely useful. Often the fastest way to work out whether the question you have is the question worth answering.